Back in the States, Christmas ads start popping up the same day Halloween decorations are taken down. I’m sure that would be the same case here in Shenzhen, that is if the decorations from Halloween are ever taken down.
Yes, you read that correctly. As of today, Wednesday, November 18, the Halloween-themed ads for Pepsi Max are still lining the sidewalks of Shenzhen:
Some strange font embellishments on the text of an ad for Pepsi Max.
Of course, along with Halloween ad campaigns come strange font embellishments for the copy. You may recall that I spotted a sign last month outside my school that had equally strange holiday font gimmicks.
EDIT: If I’m reading this correctly, the phrase with the Jack-O-Lantern characters should read “做鬼不做胆小鬼.” Roughly translated, that’s “Get into mischief, don’t be a coward.”
Bridget O'Donnell is a designer for